Business owners around the world continuously try to make the next big selling product. However, what about 95% of owners forget to focus on is the presentation. Packaging allows business owners to tell customers why their product is different and why their brand is better than their competitors. As a business owner, you should think of how you want your client to see your product. The color, the quality, the simplicity or even the complexity. You need to think and see what works well with your product and how the packaging will attract your customers.
Investing in brand packaging should also work as a way to enhance marketing. Remember that before trying the product, the first thing clients see is the packaging. So, having memorable packaging makes your product that much better in their eyes. A well-presented product lures in clients and peeks their interest. For example, Apple's packaging is simple and neat. Another store known for their packaging, sometimes more than their product, is Tiffany & Co. That little blue box can be recognized a mile away. These are only two companies that have created consumer trends using and taking the time to make and invest in packaging.
Brand packaging is recommended and crucial for growing startups because it has a higher probability of having a direct impact on sales and a company's general perception. When planning the presentation of your product you need to keep in the senses. For example, Tiffany & Co.’s soft blue box; it’s calm, elegant, and delicate mirroring a woman. The box is of high-quality and you can tell the creator paid attention to every detail.
Lastly, brand packaging should also act as a pricing benchmark. If your product sells for $50 dollars but you packaged it in a dollar box, there is a bigger chance people will say the presentation is not appealing for the price. Investing in a high-quality, attractive packaging will boost your business rapidly. Your product can be the greatest invention in the world, but if the outside doesn’t appeal people, you have a lower chance of success and profit.