Business owners around the world continuously try to make the next big selling product. However, what about 95% of owners forget to focus on is the presentation. Packaging allows business owners to tell customers why their product is different and why their brand is better than their competitors. As a business owner, you should think of how you want your client to see your product. The color, the quality, the simplicity or even the complexity. You need to think and see what works well with your product and how the packaging will attract your customers.
We live in an era that provides unique ads, apps and other types of marketing for each consumer. Business owners use GPS and often times detailed customer demographics, to target clients in a specific way. This kind of marketing strategy allows companies to have personalized data. Making their clients feel that their product is made especially for them.