Avoid the void. That’s the byword for anyone who ships products that might be damaged in transit.
And the solution, at least for companies like Amazon, is air cushion (or air pillow) packaging.
Air cushion packaging is exactly what it sounds like. Think whoopee cushion without the sound effects (or the air leak). It’s an air-filled pillow made of biodegradable or HDPE (recyclable) film.
Well on its way to replacing packing peanuts and other methods for filling voids and providing protection from bumps and jostling, air cushion packaging is:
Damage during shipping is costly. For example, UPS and FedEx ship about 8 billion packages a year. About 1% of them end up lost or damaged.
Doesn’t sound like much until the realization hits that 1% of 8 billion is 8 million. A significant portion of that damage results from parcels getting thrown, dropped and/or compressed by poor stacking.
The cost of damage during shipping doesn’t stop with the product itself, which has to be replaced. There’s more:
Multiply these costs by a few hundred or a few thousand damaged products, and it can add up to a blow to the bottom line.
Of course, not every packaging challenge calls for air cushions. They probably won’t show up in a box with clothes or doggy chew toys.
But they will likely be found filling the voids and protecting things like:
Air cushion packaging isn’t recommended for larger or heavier products, such as televisions or items with sharp corners or edges. They can pop, puncture or cut the film and deflate the pillow.
Anyone using bubble wrap or packing peanuts to ship smaller, lighter items that might be damaged if the box carrying them is dropped, thrown or compressed should consider using air cushion packaging. Savings on the cost of replacing and re-shipping products can be substantial.
Air cushion packaging is an investment in protection that can pay significant dividends not only in cost-savings but also customer satisfaction.