The first thing to understand about custom e-commerce and subscription boxes is that they don’t come with standard pricing.
In business, the "elevator pitch" is crucial - a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.
In the B2C sphere, your packaging and presentation become that elevator pitch -- and the harder they are to see, enjoy, or understand, the harder you'll have to work to sell your products.
You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?
Packages often live hard lives. They are jostled about by machines and conveyor belts. People toss them on trucks, or stack them to unreasonable heights without worrying about crushing what is inside.
If it is your precious product inside that package, you might have a big problem on your hands.
So, whose fault is it when a product arrives broken or damaged? Some responsibility lies in the transportation process, but most fault can be traced directly to poor product packaging -- meaning, it’s actually your fault.
If you run a subscription service, you know your boxes are a lot more than a means to protect your merchandise from the bumps and jolts of shipping.
“It’s what is inside that really counts.” Although we often say this about people, some manufacturers and distributors think the same way about product packaging. They pore over every product detail, and then ship it out in whatever box that is available, without any thought to protection or presentation. Ignoring custom shipping packaging, however, can have a negative impact on your brand and your bottom line.
No matter how strong your product is or how skillfully your marketing is implemented, your customers’ opinions of your brand rest in one place: logistics.
Sometimes the question of how to package a product comes out as an afterthought. The product is produced and ready to go out to customers, and somebody finally says, “So how are we going to ship this?”
When you think about it, the humble corrugated cardboard box is a miracle of engineering. The simple yet amazingly durable carton carries countless products to their destinations -- and corrugated boxes just keep getting better. Part of the credit for this improvement goes to recent advances in methods for testing their strength.
As a warehouse manager, VP of operations, buyer, purchaser, or procurement official, you understand the critical importance of using strong packaging materials when shipping product to customers.