CS Packaging Blog

Custom Floor & Counter Top Displays: Standing Out (+ Budgeting for It)

Posted by Bob Janik on Aug 31, 2018 3:03:57 PM

Image courtesy of ODM Group.

In business, the "elevator pitch" is crucial - a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.

In the B2C sphere, your packaging and presentation become that elevator pitch -- and the harder they are to see, enjoy, or understand, the harder you'll have to work to sell your products.

You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?

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Topics: Packing Materials, Types of Packaging, Product Packaging, Custom Supplies, Brand Packaging

What Types of Protective Packaging Does My Product Need?

Posted by Bob Janik on Aug 13, 2018 2:48:01 PM

 

Packages often live hard lives. They are jostled about by machines and conveyor belts. People toss them on trucks, or stack them to unreasonable heights without worrying about crushing what is inside.

If it is your precious product inside that package, you might have a big problem on your hands.

So, whose fault is it when a product arrives broken or damaged? Some responsibility lies in the transportation process, but most fault can be traced directly to poor product packaging -- meaning, it’s actually your fault.

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Topics: Types of Packaging, Product Packaging, Custom Supplies, Protective Packaging, Shipping, Industrial Packaging

How to Use a Custom Corrugated Subscription Box to Stand Out

Posted by Bob Janik on Jul 30, 2018 1:41:05 PM

 

If you run a subscription service, you know your boxes are a lot more than a means to protect your merchandise from the bumps and jolts of shipping.

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Topics: Product Packaging, Custom Supplies, Unboxing

Custom Shipping Packaging Supplies You aren't Using (But Should Be!)

Posted by Bob Janik on Jul 9, 2018 12:31:52 PM

“It’s what is inside that really counts.” Although we often say this about people, some manufacturers and distributors think the same way about product packaging. They pore over every product detail, and then ship it out in whatever box that is available, without any thought to protection or presentation. Ignoring custom shipping packaging, however, can have a negative impact on your brand and your bottom line.

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Topics: Types of Packaging, Custom Supplies, Product Safety, Protective Packaging, Shipping, Brand Packaging

Guide to Third-Party Warehousing & Fulfillment (AKA 3PLs)

Posted by Bob Janik on Jun 28, 2018 1:34:32 PM

No matter how strong your product is or how skillfully your marketing is implemented, your customers’ opinions of your brand rest in one place: logistics.

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Topics: Product Packaging, Custom Supplies, Shipping, Industrial Packaging

Stock Vs. Custom Packaging Boxes

Posted by Bob Janik on Jun 15, 2018 1:42:52 PM

Sometimes the question of how to package a product comes out as an afterthought. The product is produced and ready to go out to customers, and somebody finally says, “So how are we going to ship this?”

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Topics: Types of Packaging, Custom Supplies, Product Safety, Protective Packaging

4 Business Benefits of Custom Molded Pulp Packaging

Posted by admin on Jun 12, 2017 11:21:48 AM

Molded pulp packaging is a newer type of packaging typically made from recycled materials. It is used for protective packaging mostly for food and beverages. However, it is also a  great option to package delicate items.

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Topics: Packing Materials, Custom Supplies, Product Safety, Protective Packaging

Custom Boxes & Packaging Are Your Secret Weapon in Marketing

Posted by Bob Janik on Dec 15, 2016 1:48:24 PM

 

custom boxes marketing

We live in an era that provides unique ads, apps and other types of marketing for each consumer. Business owners use GPS and often times detailed customer demographics, to target clients in a specific way. This kind of marketing strategy allows companies to have personalized data. Making their clients feel that their product is made especially for them.

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Topics: Custom Supplies, Brand Packaging