CS Packaging Blog

Custom Floor & Counter Top Displays: Standing Out (+ Budgeting for It)

Posted by Bob Janik on Aug 31, 2018 3:03:57 PM

Image courtesy of ODM Group.

In business, the "elevator pitch" is crucial - a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.

In the B2C sphere, your packaging and presentation become that elevator pitch -- and the harder they are to see, enjoy, or understand, the harder you'll have to work to sell your products.

You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?

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Topics: Packing Materials, Types of Packaging, Product Packaging, Custom Supplies, Brand Packaging

What Types of Protective Packaging Does My Product Need?

Posted by Bob Janik on Aug 13, 2018 2:48:01 PM

 

Packages often live hard lives. They are jostled about by machines and conveyor belts. People toss them on trucks, or stack them to unreasonable heights without worrying about crushing what is inside.

If it is your precious product inside that package, you might have a big problem on your hands.

So, whose fault is it when a product arrives broken or damaged? Some responsibility lies in the transportation process, but most fault can be traced directly to poor product packaging -- meaning, it’s actually your fault.

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Topics: Types of Packaging, Product Packaging, Custom Supplies, Protective Packaging, Shipping, Industrial Packaging

How to Use a Custom Corrugated Subscription Box to Stand Out

Posted by Bob Janik on Jul 30, 2018 1:41:05 PM

 

If you run a subscription service, you know your boxes are a lot more than a means to protect your merchandise from the bumps and jolts of shipping.

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Topics: Product Packaging, Custom Supplies, Unboxing

Strapping Machines: An Underrated Ally for Your Packaging

Posted by Bob Janik on Jul 23, 2018 12:30:13 PM

As your packaging production ramps up, so must your processes.

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Topics: Product Packaging, Product Safety, Shipping, Industrial Packaging

Guide to Third-Party Warehousing & Fulfillment (AKA 3PLs)

Posted by Bob Janik on Jun 28, 2018 1:34:32 PM

No matter how strong your product is or how skillfully your marketing is implemented, your customers’ opinions of your brand rest in one place: logistics.

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Topics: Product Packaging, Custom Supplies, Shipping, Industrial Packaging

Your Guide to Understanding Corrugated Flutes (+ a Free Print-Out!)

Posted by Bob Janik on Jun 5, 2018 2:33:26 PM

As a warehouse manager, VP of operations, buyer, purchaser, or procurement official, you understand the critical importance of using strong packaging materials when shipping product to customers.

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Topics: Packing Materials, Product Packaging, Shipping

Branded Packaging Materials Create a Better Customer Experience

Posted by Bob Janik on May 22, 2017 1:05:44 PM

Business owners around the world continuously try to make the next big selling product. However, what about 95% of owners forget to focus on is the presentation.

Packaging allows business owners to tell customers why their product is different and why their brand is better than their competitors. As a business owner, you should think of how you want your client to see your product.

The color, the quality, the simplicity or even the complexity. You need to think and see what works well with your product and how the packaging will attract your customers.

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Topics: Product Packaging, Unboxing, Brand Packaging

Tips on Product Packaging & Shipping That Make eCommerce Successful

Posted by admin on Nov 9, 2016 6:46:35 PM

Shipping is not what it once was

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Topics: Uncategorized, Product Packaging, Shipping