The first thing to understand about custom e-commerce and subscription boxes is that they don’t come with standard pricing.
In business, the "elevator pitch" is crucial - a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.
In the B2C sphere, your packaging and presentation become that elevator pitch -- and the harder they are to see, enjoy, or understand, the harder you'll have to work to sell your products.
You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?
“It’s what is inside that really counts.” Although we often say this about people, some manufacturers and distributors think the same way about product packaging. They pore over every product detail, and then ship it out in whatever box that is available, without any thought to protection or presentation. Ignoring custom shipping packaging, however, can have a negative impact on your brand and your bottom line.
Business owners around the world continuously try to make the next big selling product. However, what about 95% of owners forget to focus on is the presentation.
Packaging allows business owners to tell customers why their product is different and why their brand is better than their competitors. As a business owner, you should think of how you want your client to see your product.
The color, the quality, the simplicity or even the complexity. You need to think and see what works well with your product and how the packaging will attract your customers.
We live in an era that provides unique ads, apps and other types of marketing for each consumer. Business owners use GPS and often times detailed customer demographics, to target clients in a specific way. This kind of marketing strategy allows companies to have personalized data. Making their clients feel that their product is made especially for them.