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The 5 C’s of Holiday Custom Packaging Supplies

In rating diamonds for quality, experts use the 5 C’s: cut, clarity, color, carat, and certificate. The diamond industry recognizes that, rather than perfection, it is the unique qualities of each diamond that make it stand out. With a standardized system of evaluation, it becomes easier to give customers peace of mind about the diamonds they purchase.  Whether it’s the holiday season or...

How Advanced Packaging Solutions Improve Small Businesses’ Branding

It’s no secret that major brands invest thousands (if not tens or hundreds of thousands) of dollars on their branding and packaging. And while small businesses may be deterred by the amount some corporations invest, custom packaging solutions are widely available to companies regardless of size and should be utilized.  If your smaller business is working on the design of your next produc...

Sustainability and Its Impact On Brand Image

  Over the past five years, research has shown a switch in consumer priorities; the focus has turned to eco-friendly and sustainability. In fact,  72% of Gen Z say they feel buying products that support recycling is important, in addition to 58% of Gen Z that say they prefer their purchases to come in sustainable packaging.  Millennials, meanwhile, prioritize this even more, with 78% of ...

What Is Sustainable Packaging?

Walk down any aisle of your local supermarket or favorite department store, you’ll see a number of packages in all different shapes and sizes.  While the products themselves may differ drastically, most of the product's packaging share a common theme: protection and sustainability. From leading tech manufacturers that produce the highest quality computers, televisions, and cell phones, t...

How Branding and Custom Packaging Influences Customer Experience

Branding and custom packaging is a necessary and worthwhile investments.  When the month of January rolls around the appearance of red-themed displays and heart-shaped packaging lets consumers know February (and Valentine’s Day) is just around the corner.  Sales around Valentine’s Day average $22 billion, due in part to heart-shaped product branding and packaging. Like the heart-shaped c...