It’s no secret that major brands invest thousands (if not tens or hundreds of thousands) of dollars on their branding and packaging. And while small businesses may be deterred by the amount some corporations invest, custom packaging solutions are widely available to companies regardless of size and should be utilized.
If you’re a smaller business working on the design of your next product's packaging, it's imperative to work with an advanced packaging solutions provider to maximize your branding and packaging.
Small Business Packaging: Benefits of Working With An Advanced Packaging Solutions Provider
You’ve done the designing, engineering, and testing of an innovative and new product that you’re ready to launch to the market. Now that the hardest part is over, it’s time to consider the design of your new product's packaging.
And with over 60% of consumers being more likely to buy products from brands that have unique and custom designs and content, curb (or in this case, packaging) appeal has never been more important.
Creating custom packaging has many benefits for smaller businesses including:
- Increasing product/packaging appeal
- Enhanced product protection
- Developing Brand Identity
- Custom-use-case Packaging Design
To harness the full power of these benefits, smaller businesses have begun partnering with advanced packaging solutions providers.
Increasing Product/Packaging Appeal
Any packaging, big or small, has just 7 seconds to make a good first impression. Therefore it’s important to understand how the materials being used will interact with each other. Working with an advanced packaging solution provider will help smaller businesses choose the right type of packaging material for their desired look, feel, and function.
Enhanced Product Protection
The way a company protects its products says a lot about the quality of its brand. For smaller companies that are working on perfecting their first-impression unboxing experience, working with an advanced packaging provider can help deliver goods safely to promote a positive brand image and retain customers for future product launches.
Protective packaging keeps products perfectly intact and decreases the potential for mass returns of damaged goods. This is crucial for smaller businesses that don't have cash reserves to accept returns and re-ship damaged goods. What may cost more to develop and implement on the front end, saves your company thousands of dollars plus its reputation on the back end.
Developing Brand Identity
It should come as no surprise that customer experience plays a huge role in the success of a product. Therefore its imperative to create a custom unboxing experience that adds value to your product without adding unnecessary confusion for the consumer.
Oftentimes, product packaging is as important to developing a brand identity as the actual product. The colors, styles, and overall feel of the packaging help to identify your brand and create repeat customers. No one likes opening a package and finding the gadget or widget they ordered was damaged, or opening a package in the wrong color scheme and wondering if their beloved brand is simply a reseller of someone else’s product.
With thousands of options on the market, it’s also important to go above and beyond to give the consumer a complete packaging experience that displays the time that was invested in not just your product, but also it's is this category of protective packaging or brand identity?
Use-Case Custom Packaging Design
Is your small business serving a niche industry with fragile goods or a-typical widget/component shapes? From the food and drink industry to custom auto-parts manufacturing, working with an advanced packaging solutions provider is a must if you want to create a protective solution custom to your product.
Whether you’re a wine producer that needs specialized inserts and padding, or an electronics component manufacturer that needs to maximize static resistance and vibration reduction, partnering with a packaging solutions provider is a must to getting the most out of your brands' packaging.
How Advanced Packaging Solutions Providers Can Improve Your Small Businesses’ Branding
For smaller businesses working to improve their brand identity, the benefits of working with a packaging solutions provider are clear, but that doesn’t eliminate all of the stress and uncertainty. Ensuring you’re partnering with an advanced packaging solution provider like CS Packaging is of paramount importance to utilize your packaging's full potential.
Not sure if we have a packaging solution for your small business? Download our Protective Packaging Consideration Guide below to view the full lineup of fully customizable packaging options, or reach out today with any questions.