The key to the overall success of any business is the quality of their products. Ideally, products don't just meet a need -- but they're quality designed and made, long-lasting and easy to use.

And while much attention is placed on product development and quality control during the design, engineering and manufacturing processes, there's an important end-of-line task that also cannot be downplayed.

We're talking about packaging and shipping the product. Yes, a great product is ideal, but it does the end user no good if it's broken, damaged or not working when the consumer goes to use it.

The right packaging and shipping products can help safely get a product from Point A to Point B, whether that Point B is a retail store or consumers themselves.

It's why it's so essential to budget for these costs on an annual basis, as not having the right solutions in your warehouse is going to do more to harm your business than it will do to help it. 

Topics: Protective Packaging, Product Safety, Industrial Packaging, Custom Supplies, Brand Packaging, Product Packaging, Shipping, Types of Packaging

As a product manufacturer or shipping agent, you know how important it is to have high-quality shipping cartons.

You intuitively know that you want your product to arrive in great condition, and realize that shoddy packaging leads to a lot of returns.

But, you still might have some questions about custom shipping cartons, so we’re here to answer them.

Topics: Product Safety, Product Packaging, Shipping, Types of Packaging, Packing Materials

 

If you’re unfamiliar with retention and suspension packaging and the increasingly important role it plays in e-commerce packaging, allow us to explain:

Let’s say you ordered some sort of expensive electronic product online, like a laptop.

You’re obviously excited for it to arrive at your home, and you may have even thought about the perceived risk that you took in ordering it online rather than at the store.

The risk we’re talking about? Shipping.

Topics: Protective Packaging, Product Safety, Industrial Packaging, Custom Supplies, Product Packaging, Shipping, Types of Packaging

The first thing to understand about custom e-commerce and subscription boxes is that they don’t come with standard pricing.

Topics: Shipping, Types of Packaging, Brand Packaging, Unboxing

Image courtesy of ODM Group.

In business, the "elevator pitch" is crucial - a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.

In the B2C sphere, your packaging and presentation become that elevator pitch -- and the harder they are to see, enjoy, or understand, the harder you'll have to work to sell your products.

You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?

Topics: Custom Supplies, Brand Packaging, Product Packaging, Types of Packaging, Packing Materials

 

Packages often live hard lives. They are jostled about by machines and conveyor belts. People toss them on trucks, or stack them to unreasonable heights without worrying about crushing what is inside.

If it is your precious product inside that package, you might have a big problem on your hands.

So, whose fault is it when a product arrives broken or damaged? Some responsibility lies in the transportation process, but most fault can be traced directly to poor product packaging -- meaning, it’s actually your fault.

Topics: Protective Packaging, Industrial Packaging, Custom Supplies, Product Packaging, Shipping, Types of Packaging

 

If you run a subscription service, you know your boxes are a lot more than a means to protect your merchandise from the bumps and jolts of shipping.

Topics: Unboxing, Custom Supplies, Product Packaging

As your packaging production ramps up, so must your processes.

Topics: Product Safety, Industrial Packaging, Product Packaging, Shipping