If you run a subscription service, you know your boxes are a lot more than a means to protect your merchandise from the bumps and jolts of shipping.
“It’s what is inside that really counts.” Although we often say this about people, some manufacturers and distributors think the same way about product packaging. They pore over every product detail, and then ship it out in whatever box that is available, without any thought to protection or presentation. Ignoring custom shipping packaging, however, can have a negative impact on your brand and your bottom line.
No matter how strong your product is or how skillfully your marketing is implemented, your customers’ opinions of your brand rest in one place: logistics.
Sometimes the question of how to package a product comes out as an afterthought. The product is produced and ready to go out to customers, and somebody finally says, “So how are we going to ship this?”
When you think about it, the humble corrugated cardboard box is a miracle of engineering. The simple yet amazingly durable carton carries countless products to their destinations -- and corrugated boxes just keep getting better. Part of the credit for this improvement goes to recent advances in methods for testing their strength.
As a warehouse manager, VP of operations, buyer, purchaser, or procurement official, you understand the critical importance of using strong packaging materials when shipping product to customers.
The way we see it, you’re packing those belongings into boxes to put them into storage or to prepare for the big move. So, there are two ways to go about doing this.
The first method is to haphazardly toss your things into the box without rhyme or reason— as long as the top gets taped shut, you’ve succeeded in packing away your things. Opening the box will result in a few objects spilling out, and finding any specific item you need will require an extra 10 minutes of rifling through the unorganized mess, only to have to repack the box.
Maybe this sounds appealing to you. Does your skin crawl at the thought of such an untidy packing strategy? Here’s the second option.
Molded pulp packaging is a newer type of packaging typically made from recycled materials. It is used for protective packaging mostly for food and beverages. However, it is also a great option to package delicate items.