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When consumers purchase a product in a store or order one online for delivery to their front door, they don't want to open the package to a damaged or defective item. This only reflects poorly on the brand and reduces the likelihood of the consumer conducting repeat business with it in the future.
Now, it's worth noting that a product can become damaged in a variety of ways, however the best way to prevent issues from occurring throughout the supply chain and while in transit is to ensure the proper protective packaging measures are in place.
Protective packaging is affordable, often recyclable and one of the most effective ways to ensure products remain in good condition from the distribution center to the customer.
Here's a closer look at protective packaging that's gaining traction today:
In the world of product packaging, foam cushioning isn't new. However, it remains - and will continue to be - an effective solution for separating parts and holding items securely. Foam cushioning can even be custom made to meet specific product dimensions and requirements.
Ideal for packaging fragile items and electronics, this type of protective packaging stabilizes the product in the airspace of the box, usually between layers of film.
Insert and suspension packaging also makes for an attractive display when the consumer opens the box to reveal the product.
Think of these as pillows of air that can be placed in boxes to protect items or help fill voids in shipping containers.
If a product contains multiple components that need to remain separated while in transit, box partitions are one solution.
This type of protective packaging can be custom made and slips easily into boxes and containers to help separate parts and keep them from coming into contact with one another.
Partitions are used for a variety of purposes, from shipping industrial packaging to certain consumer products.
You've likely heard of bubble wrap, but today bubble wrap bags are gaining traction in the protective packaging world. They come in a variety of sizes and are ideal for placing the likes of keyboards, Blu-ray players and other small items inside.
Ideal for larger items like end tables and entertainment centers that you'll assemble upon arrival, angles and edge boards are designed to keep the corners of products safe during transport.
This sponge-like product can be used to wrap certain products and add an extra layer of cushioning to minimize the risk of damage during transport.