Now’s the time to improve your industrial and ecommerce packaging. The packaging you use for your business products represent your brand, so make sure you're sending a positive message.
And although many in the industry prefer traditional, time-tested packaging, it takes a bit more than a simple cardboard box to stand out in this saturated market.
Use these tips to ensure your industrial and e-commerce packaging solutions are unique and identifiable.
The 3 Categories of Industrial Packaging Solutions
There are three different levels of packaging. Knowing which category is suitable for each package you ship ensures proper packaging and personalization when necessary.
The three categories of packaging are:
- Primary (packaging your customers take home)
- Secondary (packaging used to group various materials, such as stretch film, boxes, and trays)
- Tertiary (packaging for transportation purposes (cartons, warehousing, and pallets)
Understanding these packaging categories is the first step to engaging with your customers. The next step is considering different packaging factors to ensure you "wow" your customers.
E-Commerce Packaging Factors to Consider
The size of the package you use is essential because it's one of the best ways to prevent shipping damage. Cramming items into a too-small box can damage the items in shipping, resulting in returns and dissatisfied customers.
Efficient packaging materials have a significant effect on the products you ship.
Paperboard and plastic materials are commonly used for shipping because they are lightweight and provide adequate protection for your items. Corrugated cardboard is a popular type of packing because it’s:
- Cost effective
The primary purpose of proper packaging is to minimize damage to the items you're shipping. Poor warehouse conditions can damage your products, but using the proper packaging adds an extra layer of protection for your items.
Advantages of Using Unique E-Commerce Packaging
Improved Brand Awareness
Packaging your product extends beyond taping a box to ensure its contents don't fall out. Quality packing improves brand identity awareness by helping customers differentiate your business from your competitors.
Increased brand awareness also helps customers become familiar with your company's logo, slogan, and other business factors, increasing customer retention rate.
When you meet or exceed your customer's expectations, they’re obviously more likely to become repeat customers.
When customers know you've taken the time to prepare their item for shipping properly, your thoughtfulness stands out in the customer's mind. Too often, businesses use inexpensive packing materials that are flimsy and unreliable.
Don't make the same mistake. Companies that cut corners with packaging save money on their materials but spend more money trying to replace their lost customers.
When the items and shipping materials you use are of high quality, you're showing your customers you take your business seriously. You're also sending the message that you value the customer's satisfaction and experience.
Making sure your business efforts are near perfection gives you and your customers peace of mind. You have 7 seconds to make an excellent first impression, so make sure your packaging and shipping are something you're proud to present and stand behind.
How Can Industrial Packaging Solutions Help Businesses?
An industrial packaging provider like CS Packaging ensures your business operations never hit a standstill. This way you can focus on wow-ing your customer while they focus on the industrial packaging solutions.
Business packaging needs can vary, and a reliable packaging provider will help you create customized solutions for your daily packaging operations.
At CS Packaging, we offer:
- Stock boxes and packaging supplies
- Custom corrugated boxes and packaging supplies
- Protective packaging
- COVID-19 supplies
Don’t sell yourself short when considering your e-commerce industrial packaging solutions. Consider all factors, and choose an industrial packaging provider like CS Packaging that best fits your needs.